What is the History of the Jaguar Symbol?

jaguar symbol

Jaguar is well-known throughout the Englewood and Saddle River area for luxury styling and world-class engineering, but this timeless brand is also instantly recognizable from its striking logo. So, what’s the story behind that bold Jaguar symbol? Let’s take a step back in time to examine the history of the Jaguar logo over the decades:

History of the Jaguar Logo

While this luxury brand showcases futuristic design and innovation in the modern era, the history of the Jaguar emblem actually dates back to the 1920s – with much more modest beginnings! Here is the surprising start to the Jaguar logo:

  • The Swallow Sidecar Company was founded by Bill Lyons and William Walmsley in 1922. The company creates motorcycle sidecars in Blackpool, England.
  • Swallow Sidecar Company began to expand into producing automobile bodies for other companies, which led to a partnership with Standard Motor Company in 1931. This begins their joint venture, the SS.
  • The first official Jaguar was produced in 1935, the SS Jaguar. After World War II, the company title simply became “Jaguar”.
  • In 1945, the Jaguar logo debuted and remains the very same logo that you see on new Jaguar vehicles to this day.

Jaguar Logo Trivia

Some automakers go through drastic changes in logos and branding, but the Jaguar logo has remained remarkably consistent throughout history. This symbol was chosen to represent core company values like grace, elegance, performance, power and ambition. However, one major change was the classic chrome-plated Jaguar hood ornament. Due to changing safety laws, this ornament was replaced by the grille-mounted growling jaguar. But if you miss it, you can still find this stylish symbol on some pre-owned Jaguar models. Check out our Vehicle Finder Service to locate just the right vehicle for your style!

Find Out More with Jaguar Paramus

You’ve read all about the history of the Jaguar emblem, now why not explore the best that this brand has to offer in the Ridgewood area? Our sales department is open in Paramus, but we also offer a fantastic virtual showroom for your online shopping needs. Feel free to contact us with your questions at any time. 

Learn More with Jaguar Paramus

  • 2021 Jaguar F-PACE Interior

    It isn’t hard to fall in love with the 2021 Jaguar F-PACE interior. Whether you’re searching for leading technology features, impressive creature comforts, or generous interior capacities, you’re going to appreciate everything that this five-passenger Jaguar SUV has to offer.  Jaguar SUV Lease Offers View Inventory Jaguar F-PACE Interior Technology Features Even the most accessible…

  • 2020 Jaguar E-PACE MPG Specs

    The 2020 Jaguar E-PACE fuel economy tops out at 21 mpg city and 28 mpg highway. Although both of the two available engines are offered on a range of unique trim levels, all-wheel drive is always standard, and that means these specs remain consistent from trim to trim. All you need to do is check…

  • 2021 Jaguar F-PACE Packages and Trim Levels

    The 2021 Jaguar F-PACE trim levels are offering more than ever this time around. Although the full lineup of Jaguar F-PACE packages has been pared down to just three basic models, our F-PACE model comparison reveals that the new range leaves nothing to be desired. We’ve covered all three 2021 F-PACE configurations below! Although exact…

Get Hours and Directions

Close

405 NJ-17, Paramus, NJ, 07652

Get Directions  Map depicting surroundiing area of Jaguar Paramus

Dealership Info

Phone Numbers:Service Hours:
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat8:00 AM - 4:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:30 AM - 5:00 PM
  • Sat - SunClosed
Sales Hours:
  • Mon - Thu9:00 AM - 7:00 PM
  • Fri - Sat9:00 AM - 6:00 PM
  • SunClosed
Service
Saved Vehicles

SAVED VEHICLES

You don't have any saved vehicles!

Look for this link on your favorites:

Save

Once you've saved some vehicles, you can view them here at any time.

Contact Us

(844)336-0190

Call Now

405 NJ-17 • Paramus, NJ 07652

Get Directions

Today's Hours:

Sales: Closed

Service: Closed

Parts: Closed

Jaguar Paramus 40.9489573, -74.0731194.