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What is the History of the Jaguar Symbol?

jaguar symbol

Jaguar is well-known throughout the Englewood and Saddle River area for luxury styling and world-class engineering, but this timeless brand is also instantly recognizable from its striking logo. So, what’s the story behind that bold Jaguar symbol? Let’s take a step back in time to examine the history of the Jaguar logo over the decades:

History of the Jaguar Logo

While this luxury brand showcases futuristic design and innovation in the modern era, the history of the Jaguar emblem actually dates back to the 1920s – with much more modest beginnings! Here is the surprising start to the Jaguar logo:

  • The Swallow Sidecar Company was founded by Bill Lyons and William Walmsley in 1922. The company creates motorcycle sidecars in Blackpool, England.
  • Swallow Sidecar Company began to expand into producing automobile bodies for other companies, which led to a partnership with Standard Motor Company in 1931. This begins their joint venture, the SS.
  • The first official Jaguar was produced in 1935, the SS Jaguar. After World War II, the company title simply became “Jaguar”.
  • In 1945, the Jaguar logo debuted and remains the very same logo that you see on new Jaguar vehicles to this day.

Jaguar Logo Trivia

Some automakers go through drastic changes in logos and branding, but the Jaguar logo has remained remarkably consistent throughout history. This symbol was chosen to represent core company values like grace, elegance, performance, power and ambition. However, one major change was the classic chrome-plated Jaguar hood ornament. Due to changing safety laws, this ornament was replaced by the grille-mounted growling jaguar. But if you miss it, you can still find this stylish symbol on some pre-owned Jaguar models. Check out our Vehicle Finder Service to locate just the right vehicle for your style!

Find Out More with Jaguar Paramus

You’ve read all about the history of the Jaguar emblem, now why not explore the best that this brand has to offer in the Ridgewood area? Our sales department is open in Paramus, but we also offer a fantastic virtual showroom for your online shopping needs. Feel free to contact us with your questions at any time.

Learn More with Jaguar Paramus

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405 NJ-17, Paramus, NJ, 07652

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Phone Numbers:Service Hours:
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat8:00 AM - 4:00 PM
  • SunClosed
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  • Mon - Fri7:30 AM - 5:00 PM
  • Sat - SunClosed
Sales Hours:
  • Mon - Thu9:00 AM - 7:00 PM
  • Fri - Sat9:00 AM - 6:00 PM
  • SunClosed
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405 NJ-17 • Paramus, NJ 07652

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Open Today! Sales: 9am-6pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-5pm

Jaguar Paramus 40.9489573, -74.0731194.